Why we decided to do an advert

we had a few ideas about what we wanted to do originally , our first idea was to create a music video like the majority of our class , but we struggled when it came to deciding the right song and also ideas that would really show of our skills so it would be successful and entertaining so we decided to create an advert , our original plan for an advert was to create a sports clothing advert similar to the Adidas house party advert where it uses loads of celebrities wearing the product , but we felt that we would not be able to create something that would be to a high standard with this product because we had to come up with a brand and logo but also and item of clothing or multipul items that could be shown during the advert so therefore decided that this would not be approriate idea for our advertising. our second idea for an advert was an alcoholic drink so we could create something fun and quirky but after research into the idea we found that we would be rather limited because we were only able to show the advert at a certain time and that were only able to target an audiance who were 18+ . we finally decided to create a hot chocolate advert because we felt that we would be able to create something that was interesting but also had a wide target audience of different ages and gender , we were also able to apply lots of different ideas that we had and apply them to our final piece .