Choosing the brand name

As our character in the advert was a working class woman we wanted to create a high quality drink we wanted to stick with the theme for our brand/companies name. We wanted something quite charming yet something that would reflect our product perfectly ; so that the audience are able to relate to what kind of product it is were were selling exactly

Another aspect to the name was that we wanted it to be short and quirky, nothing to hard to pronounce or remember.

After a group discussion we came up with a few names:

• Chocolate Delight
• Creamy and sweet
• Chocolate heaven
• Creamy coco
• Indulgence

In the end we chose 'Indulgence', we felt this covered all the aspects we wanted, and felt it captured the product perfectly , as we intended the beverage to be a high quality drink that consumers would always buy as a treat or on a regular basis.