Radio advert feedback

Feedback on Our Radio Advert

As a group we decided it would be best to get some feedback on our radio advert broadcast that we created, in order to do this we showed the advert to a number of people around our area and took in some thoughts and opinions. We wanted to make sure that our advert did exactly what we wanted it too, and this was sell our hot chocolate. Here are some reactions to our radio advert.

' I really enjoyed it, it was quick and straight to the point.'

'I liked how you advertised it by using a womans voice to promote to your target audience'.

'I think it was excellent as some radio advert go on for too long and bore you to tears. But I liked yours because I knew exactly what you were trying to promote as soon as it came on. Well done.'

We welcome constructive feedback as it allows us if needed to make changes to our advert and try our best to cater to everyone's needs. By advertising our hot chocolate at its most effectiveness.

Ancillary: Indulgence Radio Advert

Feedback

These are some of the comments we have had back about our television advert about our hot chocolate product 'Indulgence'.

' I really liked the editing involved in your advert. You used the music really well in it too. Well done'

' The music used in this works brilliantly with what you want to get across'

'I liked the fact you used a really nice setting at the end of the advert. It makes me want to go out and get this product. Well done guys'

We also got some constructive improvements that some people said would help make our television advert better than it already is.

' I really enjoyed watching your advert but I feel that it was a bit confusing at times, with more shots of the lady in screen would work well'

We took this into account and made some more shots of our actress in screen to make the storyline clearer. We then showed our advert to the viewer again and they said this.

'That is a lot better, I now no exactly what is going on, thank you for listening to me'

We felt it was important and necessary to show and get feed back on the finale production of our advert, so if needed we could change any aspects of the advert that we got from this feedback. After receiving positive feed back and making one or two changes to the advert to make the plot clearer we finally felt pleased and happy with the overall outcome of our commercial.

Packaging design

Final Indulgence Product Prototype

This is our final product prototype of our hot chocolate 'Indulgence'. In designing the product we came up with several ideas in discussion which we all debated on which would suit the target market and specification of our advert best. Still keeping to the simplistic idea of the logo and colour scheme we wanted something that looked sophisticated, high quality and luxurious. Allowing the products use promote itself rather than concentrating too much on a fussy product design. It was important to find the right size for our product so we researched various other competitors for inspiration and ideas.

The container of the product we used was from a Cadburys Bournville cocoa tub. We looked at the containers size and measurements, deciding it was suitable to use in aid of producing our product prototype. After designing suitable logos, fonts and colours we were able to print the label of our product and apply it round the container. We glued the edges together neatly and ensured the label fits; this has given the overall finish of product a near professional appearance. Getting the correct label for our product we found important as its what draws the consumer to the product from its aesthetic characteristics.