Packaging design

Final Indulgence Product Prototype

This is our final product prototype of our hot chocolate 'Indulgence'. In designing the product we came up with several ideas in discussion which we all debated on which would suit the target market and specification of our advert best. Still keeping to the simplistic idea of the logo and colour scheme we wanted something that looked sophisticated, high quality and luxurious. Allowing the products use promote itself rather than concentrating too much on a fussy product design. It was important to find the right size for our product so we researched various other competitors for inspiration and ideas.

The container of the product we used was from a Cadburys Bournville cocoa tub. We looked at the containers size and measurements, deciding it was suitable to use in aid of producing our product prototype. After designing suitable logos, fonts and colours we were able to print the label of our product and apply it round the container. We glued the edges together neatly and ensured the label fits; this has given the overall finish of product a near professional appearance. Getting the correct label for our product we found important as its what draws the consumer to the product from its aesthetic characteristics.