In what ways does your media product use, develop or challenge forms and conventions of real media products?
Our main product (the advert) has conformed to the forms and conventions of real media products in many ways. I found that by doing research into the advertising industry and analyzing a range of Tv adverts i was able to use this to apply to my own product therefore ensuring that our Advert would be successful but also well produced.
as a group we felt that it was important features our advert,really connected with our target audience in order for our advert to be as successful as we hoped we felt that it was important to use the information we had gathered from our questionnaire to ensure that the target audience would be able to truly relate to the advert as we wanted to create a realistic situation but also really show of our skills but also our product .
we wanted our product to be associated with something that was a real treat for the consumer and therefore we decided that our brand name should be sophisticated but simple, but something that would be able to be remembered which clearly reflects our product. We wanted to create a sense of relaxation through out as we wanted our audiance to think that our drink was the perfect thing at the end of a long day . We also purposely chose the soundtrack, to be one that is already a popular piece of music, but one that can be linked with our product when people hear it outside of the advert.
One of the features that we found difficult was making our advert realistic as it was more narrative than short and snappy. Also a slight flaw in our advert is that because it is quite long you have to watch the full length version to find out what the product is as it is not entirely obvious from the start , however we were able to over come this as we felt that our short version captured the product efficiently without cutting out key parts of the original full version
How effective is the combination of your main product and ancillary texts?
As a group we effectively managed to combine the ancillary texts (magazine avert and radio advert ) were quite recognizably linked to our main piece with was the tv advert. We made sure that we maintained an underlying theme throughout all three media products, such as the simple mug of hot chocolate which is our brand image appears on all three of the media texts by doing this it enables the audience to remember our product as we have used something symbolic such as the mug of hot chocolate. we wanted to maintain the idea that although the image was simple it still created that scense of luxury , hence our brand name 'Indulgence' .
Along side our main Tv advert we had to create 2 ancillary tasks, we chose to create a web pop-up ads and radio advertisement. we looked at a range of radio ads and web pop up ads to gather ideas of what needed to be included in ours in order to make sure that the audience would be able to make a direct link across all 3 of our products making 'indulgence' a rememberable brand. we found it a bit more difficult to analyze and research into radio advert s as they all seemed to vary depending on what it was they were advertising , although we were able to look at the use of tone and voice used to represent the product for example we looked at a hagadaz ad which used a very smooth sounding voice , clearly reflecting the product therefore we wanted to be able to apply this idea to our own radio advert , 1 by using a woman's voice continuing the idea of our target audience and 2 try and relate the voice to the product so that it is easily remembered by consumers.we were able to make our desicion on what ancillary tasks we would produce, all comments about the Magazine Ad and radio advert were all positive , consumers were able to make a clear link between all three media texts which was our main aim from this task to be.
How did I use media technologies in the construction and research, planning and evaluation stages?
we felt that by Using a variation of different media technologies in our final product would help us to gather information to get a better insight into our product and by researching good existing examples we were able to do to this during our task. I felt Using the internet was the most helpful form of technology when it came to my research and planning of our media product i was able to gather a vast amount of information that we were able to use in all stages of our advertising production. Having the ability to use the internet, we used it as a source of help for much of our research. The use of youtube and facebook was also helpful when it came to our research because we were able to gather people views and opinions on our product this enabled us make any changes if they were necessary to improve all three of our media texts.
Using the correct media technology equipment was important to us as we thought this would reflect on our overall quality of production and work. Using the best quality HD cam-recorder we were able shoot all our television advert in 1080p high definition. Using this gave our advert a clear picture nearly on par with professional standards. For me being able to have a very experienced knowledge on the use of Apple Macs, we were to use a Mac in the construction/editing of our TV and radio advert. I was clear on the editing tools such as iMovie which I used for last years AS production, that enabled me to quickly and efficiently start and finish the editing of our production. Although we did have a slight problem with my iMovie, as the version was 08', and notoriously didn't have a slow motion tool. As we needed this tool to enhance our dream sequence I purchased the up to date iMovie 11' and was able to use some of the new tools to improve the production of our advert further more.
What have you learned from your audience feedback?
After conducting our ouestionnaire We found out that our target audience was mainly aimed at woman which created an intersting respone when we showed the advert to a male population who over all enjoyed the advert and said that although it was clear it was female orrientated that they would also purchase the Hot chocolate beverage drink .I found that the questionnaire helped us find out what would be the most effective and popular, so we took this into consideration when developing our advert.
After we had finished our final piece ,we wanted as much audience feedback as possible as we wanted our product to be to the highest standard it could be from receiving feedback from teachers, parents and friends we have learnt a few things. Many of the comments were made during class presentations and YouTube have been extremely positive and supportive so we are very pleased with that. However some have criticised the length of the advert, saying that it drags on too long and could be a bit snappier as it is not entirely clear what the product is from the start. But this is why we created the short version, just to get to the point/product and bit quicker. we wanted to make sure that our long full verson showed the full story line as well as making it something that people can relate to prompting them to buy our product. Although we struggled with the length i am happy with both final pieces and think that it would not be as effective if we had only created the short version. By creating the longer version this enables us to display our product on the internet as well as the Tv, and although the length was criticised all comments about the advert were very positive.
Another factor that was commented on was our location , as a group we also felt that it could of been better but when it came to location scouting we struggled with this aspect as there were lots of rules and regulations we had to go through in order to be allowed to film at an existing branded company , and unfortunately we just did not have the time to go through all the trouble , however in the end we were able to find a suitable office building and in fact did work out very well .
The last main criticism made was that there wasn’t enough product placement in the advert, apart from the end, But we feel as a group that our Magazine poster also captures the product.
