Questionnaire
1. Use an adjective to describe drinking a hot chocolate drink?
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2. How many times a week do you consume a hot chocolate drink?
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3. What do you enjoy about drinking a hot chocolate?
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4. If we were to create an advert for a hot chocolate drink, what in your opinion should we include?
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5. Thank you for your time, any further comments add below.
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The questionnaire we handed out to people gave us a real indication on where to go with our ideas about making a hot chocolate advert. We got many different words to describe a hot chocolate drink but the one we thought was the best was our brand name 'Indulgence'. When we asked about what they would include in a hot chocolate advert many people came back with the words homely and warm. These are interesting results because when we came together about what we wanted to show in our television advert we said that it would be best to show a really relaxing scenario as this is what we felt appealed most in a hot chocolate television advert.
we felt that by only having 5 direct questions we would be able to get a clear result of what we wanted to find out .
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