we originally planned on doing an advert for an alcoholic drink but we felt like were were limited to a certain age group but also felt that we would not be able to produce a high quality advert because of all the rules and regulations that went with an alcoholic drink , and therefore was not feasible .
When we finally deciding to do a Hot chocolate we were not exactly sure which market we wanted to focus on , but after research and our questionnaire it was clear that our main target audience were woman , but we found it difficult when planning our advert as we did not want to completely stereotype woman .
We looked at various Drinking chocolate adverts and saw that although there main charecters were woman they did not stereotype them by showing them cleaning the house or cooking which some adverts show when woman are the protagonist in the advert , we were able to use some of these ideas and apply them to our own , making us able to connect with our audience successfuly.
When we finally deciding to do a Hot chocolate we were not exactly sure which market we wanted to focus on , but after research and our questionnaire it was clear that our main target audience were woman , but we found it difficult when planning our advert as we did not want to completely stereotype woman .
We looked at various Drinking chocolate adverts and saw that although there main charecters were woman they did not stereotype them by showing them cleaning the house or cooking which some adverts show when woman are the protagonist in the advert , we were able to use some of these ideas and apply them to our own , making us able to connect with our audience successfuly.
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