Video analysis 2

I like the concept of this advert as it is not as boring as usual companies like BT , i think the music is perfect for this advert and really captures what it is about , we used this as an influence like our advert there is a narrative to BTs adverts , it is interesting because it does not focus on one person it shows a range of different people .

This is the advert or Bt's infinity broadband, a new fibre-optic fast connection that they are implementing, the piece is set at night, this gives these ethereal glows that strike down very slowly across the screen, these glowing lines come in a number of about 10-15, with a depth of field to show them spanning across the horizon, dropping down into various areas, these lines of light are very typical of a stereotypical view of how modern broadband seems to travel across the connections.