Horlicks 'Made
Watching this advert, It shows a clear idea of what Horlicks are trying to promote through this advert and their drink. When watching it for the first time, as a viewer it was affective as the idea of consuming the drink after a long day at work shows what their product is trying to express, 'a relaxing, soothing drink'
The advert consists of various quick cuts and editing, switching between different people in different locations. The narrator speaks over the quick close up shots to help the viewer establish what the advert is about.
The horlicks advert begins with various people making coffee in the morning before work. There are close up shots between these quick cuts of the coffee and the process in making it. As the advert continues the narrator speaks over sections on the clips in which the people are seen to be making coffee or tea. This helps the audience to recognise the other two main hot drinks that are regularly consumed within an average persons day. The ending of the advert helps to bring together the other elements of the advert, in which it show's a woman coming home from a busy day at work, putting up her feet and making her self a Horlicks. Narrator then begins to say that 'Horlicks is the only drink that makes sense in the evenings' as which this presents what Horlicks is trying toWatching this advert, It shows a clear idea of what Horlicks are trying to promote through this advert and their drink. When watching it for the first time, as a viewer it was affective as the idea of consuming the drink after a long day at work shows what their product is trying to express, 'a relaxing, soothing drink'.
The advert consists of various quick cuts and editing, switching between different people in different locations. The narrator speaks over the quick close up shots to help the viewer establish what the advert is about.
The horlicks advert begins with various people making coffee in the morning before work. There are close up shots between these quick cuts of the coffee and the process in making it. As the advert continues the narrator speaks over sections on the clips in which the people are seen to be making coffee or tea. This helps the audience to recognise the other two main hot drinks that are regularly consumed within an average persons day. The ending of the advert helps to bring together the other elements of the advert, in which it show's a woman coming home from a busy day at work, putting up her feet and making her self a Horlicks. Narrator then begins to say that 'Horlicks is the only drink that makes sense in the evenings' as which this presents what Horlicks is trying toWatching this advert, It shows a clear idea of what Horlicks are trying to promote through this advert and their drink. When watching it for the first time, as a viewer it was affective as the idea of consuming the drink after a long day at work shows what their product is trying to express, 'a relaxing, soothing drink'.
The horlicks advert begins with various people making coffee in the morning before work. There are close up shots between these quick cuts of the coffee and the process in making it. As the advert continues the narrator speaks over sections on the clips in which the people are seen to be making coffee or tea. This helps the audience to recognise the other two main hot drinks that are regularly consumed within an average persons day. The ending of the advert helps to bring together the other elements of the advert, in which it show's a woman coming home from a busy day at work, putting up her feet and making her self a Horlicks. Narrator then begins to say that 'Horlicks is the only drink that makes sense in the evenings' as which this presents what Horlicks is trying to promote to their market as an evening drink.
Overall I feel that this Horlicks advert its relatively effective Overall I feel that this Horlicks advert its relatively effective in which the quick close-up cuts and precise angles in-fluctuate the audience into the purchase of this product. As research into a variety of hot drink adverts, we found this overall useful and helped us to establish some of the conventions into hot drinks advertisement.
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