After finalising our idea on what our advert would consist of and include, our next task was to design the make-up to fit the audience we were targegting and would also help to establish the scene and the mood we were aiming for. Considering our advert is now primarily concept, also with areas of narrative and performance, we decided that the main actor in the advert should have the make-up to suit the type of woman she is , we felt that by showing that she was a working woman that her make would be simple and not too over the top as we want other woman to realate to the woman in the tv ad therefore making our product accessable to a wide range of woman . Having being inspired by many other advert that follow the same forms and conventions we found these averts to be the most successful , we felt that an a simple every day make-up design would conform to what we were trying to achieve and that it would also appeal to our target audience.
Our first thought was to a design and a colour palette which would show up well whilst on camera from various distances (not just close ups)
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