Initial costume ideas

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Initial Costume Idea

Knowing that we will be using a large amount of visual concept ideas in our advert and using our make-up ideas as a guideline, we will now be looking into potential costume/outfits for our female character to wear during her day at work. Taking inspiration from what the average working/middle class female would wear to work, we were able to have a rough idea of what would be appropriate in our advert. Also taking into consideration that as we wanted most concentration to be on what the product is and is imply's towards the customer, we made sure that when selecting the correct attire it was not over colourful which can sometimes distract the viewer from the initial idea or context of the advertisement and its product. So we decided to choose light/dark neutral colours that would be most appropriate.

An example of how a brand might use the clothing colour of its character to help advertise the product can usually be seen in a variety of Kellogg's 'Special K' adverts where the woman is usually dressed in red. Special K use red as their main brand colour so will use the colour deliberately and continuously to promote their product.